SimplyCast, the Dartmouth company dedicated to marketing automation, said Wednesday its revenue increased 37 percent in 2015.

With clients in 175 countries, SimplyCast is a leading provider of interactive and multi-channel communication software for organizations around the world. The seven-year-old company said its sales are increasing each month, but it did not reveal any specific information about what its sales amount to.

“We are very pleased with our year-over-year results for 2015,” said President and CEO Saeed El-Darahali in a statement. “It’s very exciting to see how our sales strategies are paying off and users are realizing the importance of marketing automations and how our services can benefit their organization.”

SimplyCast’s 360 Customer Flow Communication Platform combines marketing automation, inbound marketing, and interactive communication.

In February 2015, the company launched its Agency365 product, which increased the functionality of its offerings. Agency365 allows several people to work on and approve each piece of communication issued by a company or organization.

The statement said another factor in its continued growth is its White Label Reseller program in which companies can take SimplyCast’s platform and rebrand it to offer to their clients. From 2014 to 2015, the White Label program saw a 61% increase in the number of current resellers.

SimplyCast said it anticipates that it will also report double-digit growth in 2016.

“We’re seeing great growth across a broad selection of industries,” said Ariel Hopper, Vice-President of Partnerships. “The White Label program has really taken off and we’re now seeing resellers in over 17 different countries.”

SimplyCast has continued to expand its head office in Dartmouth by hiring positions in marketing, sales, and development over the course of 2015. This trend has continued into 2016 with additional positions being added since the beginning of the year.