ProductCamp Atlantic, the one-day networking and mentoring session for product managers, will return for a second year on Saturday, Oct. 24.

ProductCamp is a loosely organized get-together in which product managers, marketing professionals and people interested in product management can meet up, find areas of common interest and mentor one another on best practices.

ProductCamp Atlantic will be held at the Innovacorp Enterprise Centre, 1344 Summer Street, Halifax. Admission is free and registration is available here.

“ProductCamp is an unconference, which means that it is free to you,” says the website for the get together. “Your only cost is your participation, so bring your ideas, lead a session, facilitate a discussion, network, or volunteer.”

If the structure of the conference is difficult to pin down, so is the group it’s targeting because there is no clear definition for “product manager.” The job description tends to vary from industry to industry and from company to company.

The event is being organized by Megann and Steve Willson, who together operate the Panoptika business consultancy, and John Whyte, the head of marketing at Nautel. Whyte has taken notice of the ProductCamp movement in the U.S. and believed that Atlantic Canada could use such an event. All three are organizing the event on a volunteer basis.

ProductCamp Atlantic is targeting anyone who is involved in defining, measuring, messaging, or marketing the customer-facing aspects of any kind of product or service.

The organizers stress that the smaller the organization, the more likely that the participant’s title is not “product manager”. But anyone who participates in the above activities will acquire new skills and learn from other people’s war stories at ProductCamp.