Halifax-based ImmigrateAI Global has launched PR Compass, a platform geared toward immigrants already in Canada – particularly those in healthcare, construction, and other high-demand sectors – who are attempting to gain permanent residency.
“If you’re a nurse, your time is better spent caring for patients,” founder and CEO Max Medyk said in a press release.
PR Compass is the latest solution from the venture which launched last year with an AI platform designed to simplify immigration paperwork for healthcare professionals, skilled tradespeople, and international talent. The initial lawyer-designed platform is said to streamline visa applications, provide cost competitiveness, and cut refusal rates.
In an interview with Invest Nova Scotia, Medyk said he has navigated immigration systems in Ukraine, the U.S., Canada and New Zealand and saw the challenges for himself.
“Only a small fraction of applicants use lawyers or consultants,” Medyk said. “Not because they don’t want help, but because it's either unaffordable or they don’t realize how risky it is to go it alone.”
Medyk began his venture in 2020 through content creation, accruing 400,000 followers across YouTube, Instagram and TikTok. He then built a platform explaining complex policies and procedures.
“There’s a disconnect between the support people need and what’s realistically available to them,” he said. “That’s where we saw an opportunity to bring in AI.”
The company said it now has 30,000 users across 140 countries.
“Instead of paying $2,000 for a lawyer, an immigrant can pay $100 for this AI software,” Medyk said.
He said that a client in Mexico experienced two failed student visa applications, one solo and one through a consultant, but succeeded on their third attempt using ImmigrateAI Global.
The company’s software helps users prepare applications by checking their profiles against immigration regulations, noting red flags, and creating a list of supporting documents.
The innovation is particularly useful in the post-secondary education sector, he said, as universities lose millions of dollars because of student visa refusals.
Medyk recently presented at Web Summit Vancouver, where the company signed two memoranda of understanding. The first was with Quebec-based education platform CanApply, the second with Ritika Saraswat, CEO of Re-Defined, a career success platform serving immigrants and international students. Partnerships with governments, educational institutions, and private companies are fundamental to ImmigrateAI Global’s growth strategy.
