Our Job of the Week column features an opening for a Product Marketing Manager at Dash Hudson in Halifax.
Dash Hudson is a visual marketing Software-as-a-Service company that helps its clients increase engagement on their social media. Its software, called Vision, is a one-stop spot for clients to manage, source and engage with the traffic of their photos and videos.
The Job of the Week column features openings posted on the Entrevestor Job Board, which focuses on jobs in technology, innovation and startups in Atlantic Canada. The Entrevestor Job Board helps match job openings and candidates in the tech and startup communities and is operated by Entrevestor and Alongside.
Here are excerpts from this week’s posting:
Halifax
Dash Hudson
Dash Hudson works with the world's most important companies to share photos and videos that people care about. Our marketing platform provides brands with a one-stop solution to get deep insights on their performance, create and discover content, predict performance, distribute to owned, influencer, and paid channels, measure and monetize.
As the Product Marketing Manager, you will work closely with our incredible development, sales, and marketing teams as well as our customers, to successfully launch, position and differentiate our existing and new solutions.
Responsibilities
Product Positioning
Assist with establishment of the positioning for each product. Create, develop and refine benefit statements, proof points and differentiation for individual products and product packages.
Work with the product marketing, executive team, product, and sales management teams to analyze current product strengths, weaknesses, opportunities and threats, and create plans for improvement.
Competitive Analysis
Maintain research on new and existing competitors for internal competitive assessment.
Contribute to the analysis and the education of Dash Hudson internal teams on the competitive landscape.
Team Support
Gather and record churn data. Assist with the creation of sales and customer success tools: decks, web content, case studies, feature documentation, team training, and others. Help execute the Product Marketing strategy.
Product Launches
Successfully manage the formal internal and external launch of new products and upgrades to existing products/applications.
Thought Leadership
Article writing and blogging to establish Dash Hudson's position as a leader on key industry topics.
Qualifications
Experience in digital marketing, product development, and market research.
Excellent written communication with attention to consistency and detail.
Ability to understand and operate in a fluid environment with ever-changing market dynamics and a fast-moving product roadmap.
Ability to independently manage a multi-layered project from start to finish.
Ability to manage competing priorities and work against tight timelines.
Ability to communicate clearly and build relationships with internal teams.
Proven experience supporting diverse teams.
3-5 years experience in a relevant marketing or sales role.
Knowledge of enterprise marketing software market.
Additional Information
We believe in building great products that solve real problems for marketers, and being unabashed about our unique ability to be the best at what we do.
We believe that mutual support among the team, and a willingness by all to figure out the seemingly impossible are what propels us forward. . . .
Read the full job posting here.
