Salesforce Unveils Radian6 Suite
Customer relationship management giant Salesforce.com yesterday unveiled its first step in integrating Radian6’s social media monitoring capabilities into its own suite of CRM services.
The San Francisco company, which earlier this year bought Fredericton-based Radian6 for $371 million, released a statement saying the new application includes new features in social monitoring, insights, engagement, workflow and websites.
The new tools – many of them developed in New Brunswick -- help companies to market their brands by monitoring what people are saying about them on Facebook and