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Using IT to Revolutionize Cleaning

In February, Michael Brown and Matt Cooper tried an experiment that would indicate whether their idea for an online cleaning service would work.

They wanted to know whether complete strangers would go online to book cleaners, leave their credit card details and allow cleaners into their house. The key was the customer had to be a stranger, because that would tell them whether their business would work beyond a circle of friends. Within six days, they had their first customer and Clean…

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Vish Solutions Wins PitchCamp

Vish Solutions, a St. John`s startup that helps to improve the efficiency of hair salons, captured first place at the PitchCamp competition that kicked off Invest Atlantic last night.

Vish addresses an unlikely but potentially lucrative pain point. One of the most expensive costs  of running a hair salon is hair dye, but they waste about one-third of  their pigments by not having the right…

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Bonfire’s Minimum Viable Marketing

Atlantic Canada may seem an unlikely place to establish a marketing and PR agency with a focus on startups, but entrepreneurship is growing fast in this region and Allan Gates, partner at Bonfire Communications, sees an opportunity.

Saint John-based Gates said many entrepreneurs fail to grasp the importance of early-stage marketing.

 “Startups are usually launched by people with a technology background and their focus is on…

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Contestants at PitchCamp Named

Bob Williamson, the organizer of Invest Atlantic, has almost finalized the list of 16 contestants to compete in PitchCamp next week.

Invest Atlantic will host PitchCamp the night before the main conference as a showcase for young companies in the area, and a chance for them to get feedback on their business models and pitches. It takes place 4:30 to 6:30 pm on Monday at the World Trade and…

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