Welcoming The Era of eCommerce

When 98 percent of Queen of Cups Lingerie’s revenue vanished in the Covid-19 crisis, owner Abbey Pond knew she had to move to online sales.
For the past few years, Pond had grown business from her studio in St. Stephen, NB, where clients could visit and be fitted for a custom-made bra. But that business model didn’t work in the world of Covid-19 so she had to pull the trigger on a long-standing