En Point Reworks Mentoring Solution

After two years of incremental changes, mentorship software firm En Point is launching the first comprehensive rework of its online platform.

En Point’s software helps universities, companies, non-profits and professional associations to manage mentorship programs by logging the interactions between mentors and mentees. The metrics, which are chosen by each individual client organization,

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NS Unveils SME, Worker Supports

The Nova Scotia government on Friday announced $40 million in supports for workers and small businesses coping with the impact of the Covid-19 pandemic.

The government issued a statement saying it is launching a $20 million Worker Emergency Bridge Fund to help self-employed people and laid-off workers who are not eligible for employment insurance. It also has launched a $20 million Small

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Jobs: New Opening at CloudKettle

For the second week in a row, Halifax-based CloudKettle has braved the economic headwinds to post an opening on the Entrevestor Job Board. Our Job of the Week column today features its need for an Intermediate Salesforce Administrator.

Halifax-based CloudKettle is a consulting company that helps business-to-business SaaS companies improve their use of Salesforce and the Google Marketing Platform

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Tenera Poised To Aid Seniors’ Homes

A Halifax company is poised to install technology that could help seniors’ homes protect their staff and residents in the current pandemic, but the work has to wait for the crisis to pass for the installations to begin.

Tenera has developed hardware and software that can assess the positioning of residents and staff, even visitors, in retirement or nursing homes. It’s accurate within six inches,

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Marketing in the ‘New Normal’

Marketing specialist Katelyn Bourgoin and her CustomerCamp team are launching a new online community called Marketing Mastermind to help marketers and entrepreneurs navigate the new business environment.

Marketing Mastermind is a free pop-up community in which marketers and entrepreneurs help each other figure out what marketing looks like in this “new normal.”

Bourgoin said in an interview

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Do You Need Help with PR Strategy?

Need help telling your story? I know of a few people who can help.

I’m reaching out mainly to companies who are doing well in the current environment, or ones who have funding and are in a holding pattern until the environment improves. If your medium- to long-term strategy includes communications, marketing or media planning, I know of a few good people who can help you out.

The current

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A 2nd Take on Wage Support for Startups

I did something today I haven’t done before: I removed an opinion piece from Entrevestor because I became aware my analysis was wrong.

On Tuesday night, I posted a column arguing the federal wage support program would benefit Atlantic Canadian startups overall because most could demonstrate lost revenue, and most pre-revenue companies had tiny staffs.

But my analysis did not take into account

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White: Measures Needed To Unlock VC Market

In the discussion about support for startups, Jeff White is worried about positioning the companies that survive the current crisis so they can resume their previous growth.

The CEO of the New Brunswick Innovation Foundation says the fabric of support programs for high-growth companies must target specific dynamics of the startup world, in particular the need to raise growth capital. It’s a

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NGen Grants Sona Nano $4.1M

Halifax-based Sona Nanotech has secured a $4.1 million grant from NGen, Canada's advanced manufacturing supercluster, to commercialize its Covid-19 rapid-response antigen test.

With a mission of producing gold nanoparticles for diagnostic testing, Sona Nano’s prospects have improved in the past eight weeks as it began work on a quick and easy test for the virus that has killed thousands and

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