UserEvents, a Fredericton startup whose technology alerts corporations when customers are having trouble with online transactions, has sold out to LiveOps, Inc., a global leader in cloud contact center and customer service solutions.

The Redwood City, Calif., buyer released a statement this morning announcing the deal, though it did not release the price. The company did say the move comes after it completed a US$30 million debt financing – or C$33.3 million at the current exchange rates.

This marks the second exit for CEO and Co-Founder Jeff Thompson, who five years ago sold his company Conseros, whose software improved the efficiency of large corporations’ back-office operations.  

It is also the second exit in three years for the New Brunswick Innovation Foundation, which in 2011 made 28 times its money when Radian6 sold out to Salesforce. NBIF invested $250,000 in UserEvents in November 2012.

Fredericton-based UserEvents has developed enterprise software called CxEngage that allows large corporations or organizations to instantly detect clients who are having problems with their website. Before the client clicks off in a huff, CxEngage allows the corporation’s call centre to phone the customer, sort out the problem and use the engagement to make additional sales. At the very least, customers are left with the impression that this is a company that responds to their needs, so the experience cements loyalty and therefore increases sales.

LiveOps said in a statement it would integrate the CxEngage contextual routing capabilities with its core platform and extend them to all LiveOps applications, including LiveOps Engage, LiveOps for Salesforce and custom applications built on top of LiveOps APIs.

“Adding the CxEngage technology to LiveOps’ existing routing solution packs a powerful punch for brands looking to transform how they manage the entire customer journey to deliver smarter, better, faster customer engagement,” said Thompson in a statement.

The buyer said the UserEvents acquisition brings rich engineering talent to LiveOps, and the UserEvents staff will join LiveOps immediately. The Fredericton office will now serve as an additional LiveOps R&D facility designated for Big Data-driven technologies.

Thompson was not immediately available for a comment. His CTO Trevor Bernard ended the day by tweeting: “Today was a good day. Going to @KingStreetAle for food and soda pops.”