FREDERICTON – A New Brunswick startup is launching its technology across the Atlantic this week at a global business event.

Fredericton-based Turret Psychoanalytics, a company that uses big data and artificial intelligence (AI) to create customer market data and leads for businesses, will be at the CeBit conference and exhibition in Hannover, Germany. CeBit is an international conference for digital business with around 3,000 exhibitors and 2,000 keynote speakers and lecturers. Turret Psychoanalytics is only one of two Canadian companies slated to exhibit.

Turret’s technology works by analysing psychological profiles and mental models of customers to predict consumer behaviours and forecast buying activities. They do this by using public social media data. At CeBit, they will be launching its two product offerings. ...

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