Spotful, the ecommerce augmentation company that began life as the Maritime startup Spot Interactive, took a major leap forward on Friday when it went live on the budding ecommerce giant Shopify.

Based in Montreal and Halifax, Spotful allows people to execute an interactive function while watching an online video, with virtually no interruption in the film. That means they can purchase an item online while its video ad is playing.

Since it launched last year, Spotful’s sales have soared as companies adopted it as a way to reach customers online through video. In an interview Friday, CEO Andrew Murray said the number of videos featuring Spotful has risen from 30 three months ago to more than 1,900 last week.

Now the company is a featured component on Shopify, the Ottawa sensation whose platform allows companies to build e-commerce websites. The company’s shares listed in June, and Shopify is now valued at $2.6 billion.

Related: Read our previous article on Spotful

Murray said he expects associating with Shopify should quadruple Spotful’s customer base, given that 178,000 companies use Shopify.

“My friends, after months of discussion and countless builds (and) tests, today we launched Spotful on Shopify,” Murray posted Friday on Facebook.

“This is a massive step forward in the world of media and commerce, and a huge win for our teams in Montreal and Halifax.”

Spotful began in Charlottetown with a goal of building a product to easily add a tool to videos that would let a viewer make a transaction. The idea is that if someone is watching a video about something they really like — a new product or vacation destination — they can order it while still watching or listening to the video.

The company has grown mainly through ballooning revenue, though it did take on investment last December from Real Ventures in Montreal and members of the East Valley Ventures investment group in Saint John. The investment from Real Ventures helped Spotful gain access to FounderFuel, the venture capital fund’s accelerator in Montreal. That led to links with myriad other companies, including Shopify.

“This is going to be absolutely massive in our company history,” Murray said in the interview.

“This is allowing any Shopify merchant to jump in and do a video and share it over the web.”

The merchant can post it in a variety of sites, such as Facebook, and know customers can execute a sale instantly.

The next stage in the company’s growth is to get Spotful on larger, more established platforms, he said.

Murray admits the company has had some growing pains but said both its technology and management structure were built from the outset to withstand rapid growth.

“We were really, really lucky to hire people who can become department leaders.”

Spotful has to continue that growth and plans to raise capital in the spring.