Fredericton-based Climative has partnered with Wawanesa Insurance to pilot a digital platform that provides homeowners with personalized assessments of their wildfire risk and recommendations to reduce it.

Announced last month, the pilot offers Canadian homeowners free access to an AI-powered tool that combines property-specific data with user information to generate wildfire risk scores, energy performance insights and prioritized recommendations for improving a home's resilience.

Wawanesa said it is the first insurer in Canada to offer this type of resource to customers.

The insurer is introducing the platform through a select group of broker partners, including Western Financial Group and Westland Insurance. The initial rollout will focus on regions with elevated wildfire risk, allowing Wawanesa to measure customer engagement and gather data before considering a broader expansion.

"Homeowners want to know exactly what measures will make a meaningful difference when it comes to reducing their wildfire risk," said Climative CEO Winston Morton in a statement. "Together with Wawanesa, we're removing the guesswork by providing easy-to-implement actions they can take with confidence."

The companies said they will explore expanding the platform over time to address additional climate-related risks beyond wildfire and to make it available in more communities.

The partnership follows Climative's launch in March of a data platform designed specifically for insurers. That product helps insurance companies assess climate risks, including wildfire and flooding, at the property level while providing homeowners with practical steps to reduce those risks.

Founded in Fredericton, Climative develops AI-based software that helps homeowners plan energy-efficiency and climate-resilience upgrades. The company also provides property-level data and analytics to insurers, lenders, governments, utilities and contractors.

Wawanesa is one of Canada's largest mutual insurers, serving more than 1.8 million members. The company reports annual revenue of more than $4.1 billion and assets of $12.5 billion.