SimplyCast, the Dartmouth multi-channel marketing company, has announced the release of its new Agency365 product, its first that allows several people in the same organization to collaborate on a messaging campaign.

CEO and founder Saeed El-Darahali started the company six years ago, with the aim of establishing a platform that allows users to communicate simultaneously through a range of channels, such as email, fax, Twitter, etc. Last year, it introduced its 360 Automation Manager, which allows incredible ease of use in these campaigns.

Now the company has increased the functionality with Agency365, which allows several people to work on and approve each piece of communication issued by a company or organization. El-Darahali said the flexibility it brings to the SimplyCast offering is something akin to Microsoft advancing from Windows 3.1 to Windows 95 two decades ago.

“Agency365 is a major game changer,” El-Darahali said in an interview Friday. “Now the whole process of disseminating information has a centralized point for brand consistency, and it gives access to people who would never have had this (access) before.”

The new product allows groups of people within an organization to collaborate on each message. They can work on it together, share it with people in the department affected by the announcement and get decision-makers to authorize it quickly.

The organizations can create as many as 10 user logins for employees working on various client projects. The master account holder can control what each user can do on the platform. The organization can use the new product for its own campaigns, and agencies can sell its service to their clients.

The staff at SimplyCast, which has grown to 36 people, have been working on the new product for about four years. It has already sold Agency365 to a local recreation facility and is working on other sales.

Meanwhile, SimplyCast has continued to grow, and El-Darahali said 2014 was a record year in terms of sales. Sales of 360 Automation Manager are still doubling monthly. The company aims this year to convert all of the users of its original product over to 360 Automation Manager and retire the legacy product.

SimplyCast was recently rated in the top five or six multi-channel marketing outfits in the world in a study by Raab Associates of Swarthmore, Penn. The study rated the product fit and vendor fit of 26 players in the space, and SimplyCast was rated near the top, along with its well-known American competitors HubSpot, Infusionsoft and SharpSpring.

The Dartmouth company raised money in the past year by selling equity to two new external investors and to SimplyCast employees. All the company’s shareholders remain Nova Scotians, and the total raised in 2014 was less than $1 million.

El-Dahahali, a former investment manager at Innovacorp, has always emphasized that, so far, all his investors are from Nova Scotia. He has also said he will eventually raise money from venture capital investors, likely based outside the province.

“It will happen in a matter of months or years.”

Entrevestor receives financial support from various government agencies that support start-up companies in Atlantic Canada. The sponsoring agencies play no role in determining which companies are featured in this column nor do they have the right to review columns before they are published.