Sales Atlantic, a two-day workshop to teach sales skills to Atlantic Canadian entrepreneurs, will take place in the Sydney area Sept. 9 and 10.

The program will feature such sales and marketing experts as Skaled Sales Training founder Jake Dunlap, product positioning expert April Dunford, and MentorCamp founder Permjot Valia. It will take place at the Membertou Trade and Convention Centre. You can find more information and purchase tickets here.  

Sponsored by Innovacorp, Sales Atlantic aims to show entrepreneurs that making sales is about more than cold calling. Understanding current sales trends and techniques will help grow their networks to reach larger markets.

“It’s an opportunity to meet some phenomenal global thought leaders in Cape Breton, and through the proper positioning, make the most of sales meetings,” said Valia, who has a deep background in B2B sales. “It will show how to manage growth and how to track sales activity. These are all things that we have been hearing Atlantic Canadian companies aren’t traditionally good at and this is the chance to learn about them.”

Sales Atlantic will be hosted by Dunford, an expert in market strategy and product positioning with an international client base. Valia said the roster of speakers includes several experts who have spoken on three different continents in the past year.