Routinify, a software company that uses data to help with the care of seniors, has launched its product in New Brunswick.

Founded by serial entrepreneur Pat Kelly, the company has dual headquarters in Fredericton and Kelly’s home of Denver, and it is beginning to market its WellAssist product in New Brunswick and Colorado. Routinify plans to expand into other jurisdictions in the coming months.

WellAssist is software that operates on hardware provided by established companies, such as Amazon, Garmin, FitBit, Omron, Nymbl Sciences and others. It gathers data through wearable technology and other devices and presents information through smart displays that can help the seniors themselves, as well as their families, doctors and caregivers.

“It’s important that care be delivered with the clients’ needs first, and the only way to do that is with concrete information,” Kelly, the President and CEO, said in a statement. “Routinify’s technology collects information – vitals, sleep patterns, activity, and more – and that data allows for a more tailored care plan and real-time connection in the care circle.”

Kelly has been involved in several ITC companies over the years. He was a founding member of GeoTel Communications, which was purchased by Cisco. He was the CEO of OnState Communications, which Teletech Holdings bought in 2012. Since 2002, he has also headed Denver-based Crosswinds, which provides a range of research and advisory services to early-stage companies.

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Routinify was born out of necessity when Kelly began to care for his aging mother. He learned that there are problems with caring for seniors who live in their own homes such as navigating the in-home care plan and communicating with family members who live out of town. Care is usually scheduled by time, not by the patient’s needs, which change constantly.

“My mother stayed in her home and received good care, but I knew that home care could be better managed and monitored for both families and caregivers,” said Kelly.

The WellAssist platform offers several services designed to make it easy to use for seniors. The features include a dashboard that provides reminders, records caregiver check-ins, encourages engagement, and allows members of the care circle to contribute.

Kelly had previously overseen telesales and other operations out of New Brunswick for earlier ventures and had connections in the province. So as he grew the new company he established operations in Fredericton. Routinify now has six employees in New Brunswick, in sales, support and development, and has six openings in its Fredericton-based development team.

“We will also be employing a staff of nurses to provide remote care management services to clients in the States,” said Kelly in an email.

Routinify has already tested the product with early adopters in New Brunswick, and the announcement included testimonials from existing clients. These include Fredericton-based Wellness Connections, which has been working with the Routinify team as they’ve prepared their launch.

“I truly think that Routinify is the wave of the future,” said Teena Canavan, Owner and Manager of Wellness Connections. “We have an aging population and many of our clients’ children do not live in the same city, the province, or sometimes even in the country. Not only does the Routinify platform give us concrete data to help shape care plans, but the Caregiver Check-Ins allow us to update our clients’ loved ones in real time.”