The third annual ProductCamp Atlantic, a gathering for product managers, marketing professionals, agile technology innovators, and thought leaders from across the region, will be held at the Innovacorp Enterprise Centre on Saturday, Oct. 22.

Using the “unconference” model, participants will exchange ideas with some of the top thought leaders in product management as they explore issues in product management and work to improve the way companies conceive, develop, and market products. Lunch and snacks are included, and a draw for prizes will wrap things up.

“How companies manage the business of products is key to successful ventures but in many cases poorly understood and executed,” said Matt Herdon, Product Manager at Nautel, one of the sponsors. “We all get to share ideas on how best to understand and nail market needs, resulting in satisfied customers and profitable businesses.”

This year’s ProductCamp is anchored by two internationally acclaimed product management experts. Steve Johnson of Under10 Consulting kicks off the morning with a talk titled, “When the Product is You.” Johnson is one of the leading experts in product management for software-based products and services.

ProductCamp Atlantic will also welcome Rich Mironov, a Silicon Valley-based veteran of six tech startups. Since 2006, he’s provided full-time and interim product management consulting and mentoring to more than 75 large and small technology companies. He wrote “The Art of Product Management,” and kicks off the afternoon off with “Four Laws of Software Economics”.

The organizers are also pleased to have local business consultants, Productivity Solutions, provide our third anchor presentation, “The Agile Method”.

The unconference approach lets participants take an active role in co-created learning by presenting, discussing, and sharing their experience with experts, colleagues, and those interested in learning more about product management. Typical topics include:

-          pricing strategy

-          agile product development

-          how to achieve better customer understanding

-          feature prioritization

-          tools and techniques

-          go-to-market approaches

The day will provide time to highlight product-related career openings, creating ample opportunity for job seekers and hiring companies to meet.

You can register here.