Norex, the Halifax web development company, has issued the following press release:
Halifax based innovation and web firm Norex presenting at the world’s largest AdTech conference in Tokyo
Halifax, NS -- September 9, 2014 – It is not every day that one of our Halifax based technology companies is featured at the largest AdTech conference on the other side of the world but on September 18, Partner Leah Skerry of Norex.ca will be on stage presenting to a crowd of over 14,000 delegates about Norex’s products and innovation.
Hosting marketing and advertising delegates from over 40 countries, this spotlight will offer Norex the platform to further their global reach into markets which can benefit from their technologies. One of the technologies that Norex will be presenting is Hashpi.pe, a social tool that pulls all hashtagged content online into an elegant visual canvas.
Having launched in the fall of 2013, Haspi.pe has been used for such events as the Sochi Olympic Games, the 2014 World Cup, TEDx and the International Smashing conference. Norex sees great opportunity in continuing to expand their technology to any event with a desire to capture the online conversation.
“We think events are awesome. We also think the social web is awesome. Together, they can capture some beautiful, crazy, and entertaining things. But never yet have they lived together in harmony. That's why we created Hashpi.pe” says Skerry.
Hashpi.pe collects #hashtags connected to your brand from across the web and displays them in a single, clean, and manageable feed making your event a ‘real time’. It pulls from social networking websites like Vine, Twitter, Instagram and Facebook so no matter what your fans are saying and where they are saying it, you can access it in one spot. You simply input your #hashtags and watch the magic happen. A live stream of comments, questions, pictures, videos appears instantly for you to share.
At events, Hashpi.pe is helping organizers provide partner recognition, access real time feedback from attendees, drive engagement all in one place that can be neatly packaged and archived as a dynamic record of the event from start to finish. And for those organizations wanting an ongoing stream of their hashtags, Hashpi.pe can live online as an embedded website feed.
Hashpi.pe is just one of a series of innovation products that have been incubated at Norex. While in Tokyo, Norex will have the opportunity to present one of their other main technologies called Eyeread, the only application of its kind using eye tracking to help children read in school or at home, independently, allowing educators to measure and track their progress through analytics.
About Norex
The trend of embracing innovation is one that Norex has taken seriously for several years. It is a part of the company culture that drives staff to keep pushing their limits which is essential for all organizations but especially those in technology. Co-led by partner Julia Rivard Dexter, Norex has grown to be recognized internationally for their work in web, creating award winning innovations and interfaces that are best of class for their clients. For more about Norex you can visit their website at SiteByNorex.com.
