Norex, a Halifax website producer that has incubated several new products, put out the following press release yesterday for its Hashpi.pe product:
Hashpi.pe takes on the law
From April 1-4 Hashpi.pe will be helping connect lawyers and legal marketers from around the world. It will be allowing them to come out of their shells, share their thoughts and ramp up the party. Although you might think the law profession would be the last to to come together around the pipe, in this case you would be wrong.
Hashpi.pe, an innovation project from Halifax based web application firm Norex.ca, was built in 2013 to offers users, like the Legal Marketing Association, a tool to share all hashtagged content related to their topic online. It is a visual canvas, called a pipe, that is fuelled by content with hashtags from Twitter, Instagram, Vine and Facebook offering a visual summary of images, tweets and videos to enhance the users brand or event.
The original idea came from developers at Norex who are expected to spend 20% of their work day on innovation projects. The idea of Hashpi.pe was to offer more than just a twitter feed; to not limit the content to one specific social platforms but instead to invite everyone to the party. “I am an Instagram girl” says Leah Skerry, Partner at Norex, “For me Hashpi.pe allows me to contribute to the conversation by posting pictures rather than tweeting”.
Since its launch Hashpi.pe has been used by several National and International clietns, the most recent being the LMA, to enhance their event or simply be a place online to capture a conversation. “Our goal,” says Partner Julia Rivard, “is to have every student in North America chosing this Hashpi.pe for thier party”.
In addition to Hashpi.pe, Norex will be featuring another innovation project at the LMA Conference this week called Jamsesh. This online game is an open website which randomly assignes users a keypad on which they can play music with anyone else in the world who is using Jamsesh online. When Jamsesh was originally launched in the fall of 2013, it saw an outstanding 500,000 hits in the course of four hours.
To make it extra special for the Legal Marketing Association Conference, Norex has enhanced the keypads so users will randomly be assigned keys with the heads of famous lawyers. So log on From April 1-4 and you could be playing music with Judge Judy, Matlock or even Hillary Clinton!
About Norex.ca
Norex.ca is a web application and invention company based in Halifax, Nova Scotia who focuses on building technology for clients around the world in lawm healthcare, education, sports and entertainment.
Written by: By: Julia Rivard Dexter, Partner, Norex.ca
