Dash Hudson, the Halifax-based startup that helps men to shop for clothes online, has released the following press release:
DASH HUDSON OFFERS FIRST MOBILE STORE FOR PERSONALIZED MEN’S STYLE
New Men’s Styling App Helps Guys Evolve Their Look with Free Recommendations
MARCH, 19, 2014 (New York, New York) – Dash Hudson is a new mobile store that changes the way men shop and approach their personal style. Launching today, the app offers a fleet of personal stylists who assess each customers’ preferences and lifestyle and build them a modern, flexible wardrobe with selections from a roster of top retailers, all in one place.
With Dash Hudson, customers provide details about their lifestyle and then connect with their preferred ‘Style Editor’, who they select from a database of experienced stylists who come from top fashion publications, retail, fashion colleges and university campuses. The Style Editors recommend products based on client needs, budget and lifestyle, and create looks around products they like. Customers easily purchase any of these items directly through the mobile application, anytime, anywhere.
Dash Hudson was conceived by Thomas Rankin and Tomek Niewiarowski after realizing that the best products and recommendations for guys were scattered across the internet. They were frustrated by the time spent scouring blogs and retailers for style advice, and with the cluttered nature of existing ecommerce shopping experiences.
It’s no secret that guys are long suffering when it comes to options for online shopping. Many online retailers simply replicate the experience of shopping at the mall or department store, something most men despise. Male shoppers are looking for personalized advice and they want efficiency in the purchase process. 85% of men prefer to shop online and nearly 50% of men 18-24 purchase fashion on their smartphone. There is a fundamental market shift underway. Purchases of apparel via smartphone are increasing by 100% year over year in this demographic.
These guys want to shop fast, and they want to shop easy.
“Guys have become just as style-conscious as women but don’t want to spend the time shopping and are often looking for validation before making purchase decisions,” said Thomas Rankin, CEO of Dash Hudson. “We eliminate the uncertainty that guys face when trying to figure out what looks good on them, and make it incredibly easy to purchase what they need, at a great price.”
Dash Hudson recently moved out of beta and is now available publicly on android and iPhone. It offers customers access to over 10,000 products via its mobile store.
“There’s an amazing opportunity to make web-based inventory available on mobile, and offer guys a unique and simple purchase experience, in one place. For us, it’s all about helping our customer evolve, and making his life easier.”
ABOUT DASH HUDSON
Dash Hudson is menswear evolved. Customers get free recommendations, explore the best products, and find what they want, all in one place. It’s the first-mobile exclusive club for menswear and how all young men of ambition get what they need. Dash Hudson’s community of Style Editors recommend products and create style advice based on a customer’s profile and needs. Customers can easily purchase the items they want directly through the mobile application.
Dash Hudson was founded in 2013 by Thomas Rankin and Tomek Niewiarowski.
Dash Hudson is launching with the support of high profile advisors, including Daniel Burka (Design Partner at Google Ventures), Erik Lautier (EVP and Chief Digital Officer at bebe), and David Alston (former CMO at Radian6, a Salesforce Company).
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