A series of events next week in Sydney will teach participants how to use Twitter to promote their business.

Momentum and Twitter Canada will host Twitter 101, the #PitchTweet symposium, and the #PitchTweet competition on Monday and Tuesday. It is the first time such an event has been held in Canada, and the competition will feature two winners – one local and one global. Tickets are available here.

“#PitchTweet offers anyone with a product, company or idea they wish to promote, a forum to practise their marketing skills,” said a statement from Momentum, which is a new hub for Cape Breton entrepreneurs, innovators and the many organizations supporting them.

The Tweet-a-thon begins Monday evening with Twitter 101, an introductory/refresher course for anyone who wants to know more about the 140-character-at-a-time social media phenomenon. Using Twitter's Flight School, Island Sandbox manager Darren MacDonald will walk participants through a basic overview of Twitter and explore the features that can help them reach their desired target.

The #PitchTweet event follows on Tuesday, featuring a full-day instructional session and the #PitchTweet competition. The event will begin with a workshop on Communicating Business Messages using Twitter with Cam Gordon, Head of Communications for Twitter Canada.

After lunch, MentorCamp founder Permjot Valia will walk participants through value proposition and pitching tactics.

The day will end with the competition. People can tweet their pitches with a #PitchTweet hashtag. A panel of judges, comprising entrepreneurs and business professionals, will share their thoughts on the top 10 local tweets, live at the event. The organizers will also name a global winner based on the number of retweets and likes that their #PitchTweet receives.

Here is the full agenda:

Twitter 101

Monday, September 18, 2017 | 6:00pm – 7:30pm

Navigate Startup House Event Space

103 - 37 Nepean Street, Sydney NS B1P 6A7

#PitchTweet

Tuesday, September 19, 2017 | 8:30am - 5pm

Jenu Room, Membertou Trade and Convention Centre

50 Maillard St, Membertou, NS B1S 3W3

8:30am-8:50am                Registration

8:50am – 9:00am             Welcome

9:00am – 10:15am           Twitter Workshop with Twitter Communication Head

10:15am – 10:45am        break

10:45am – 12:00pm        Twitter brief overview and Q and A with Twitter Communications Head

12:00pm – 1:00pm          lunch

1:00pm – 2:15pm             Value proposition workshop with Permjot Valia

2:15pm – 2:45pm             break

2:45pm – 4:00pm             Pitching Workshop with Permjot Valia

4:00pm                             Launch of #PitchTweet competition

4:00pm – 4:30pm             Judges Deliberation

4:30pm – 4:50pm             Live Judges Presentation and feedback on top ten and winner announcement

4:50pm                             MC closes event