Pitch Perfect, a Halifax-based startup that improves the process of making proposals, has released a range of new features in preparation for its full launch in the autumn.

The company is being spun out of the consultancy Headspace Design and has been gaining strong feedback through its beta testing — that is, controlled tests by end-users not affiliated with the company.

 “The thing we were pleasantly surprised by is that we tend to get a new trial user or two each day for the product; surprising because we have not done any marketing for it,” said design director Kyle Racki in an interview Thursday. “We have a handful of paid users now. So far we’re on schedule and we’ll have a launch in mid-September.”

Pitch Perfect is a Software-as-a-Service, or SaaS, product, which allows an individual or members of an agency to work on a number of proposals for various clients, collaborating easily, to produce the best pitch possible. The system has “content buckets” where the user can place content that is used in more than one proposal. And it features design themes and templates, so that each proposal is custom designed for each client.

As well as helping the user to create an attractive and professional pitch, the system aids on the business side, helping to track pitches and keep stats on how many pitches were accepted or rejected.

Several of the new features on Pitch Perfect enhance the business applications, such as pie charts and graphs that show the ratio of wins and losses (and their financial value) resulting from pitches. It also has a graphic application that assesses the company’s pipeline.

Pitch Perfect is also now linked to established SaaS products, like online invoicing tool Freshbooks and customer relationship management application HighRise, so the process of pitching and accepting new work becomes even more seamless. Racki said the company is still developing more features before the launch.

 “We still have the beta label on the product because we probably have another release or two before we want to take the beta label off it,” he said.

Racki began Pitch Perfect in 2011 with Headspace co-founder Kevin Springer, and they worked on the project while they continued with their daily work with Headspace. With the support of the Atlantic Canada Opportunities Agency, they hired Jonathan Down earlier this year to concentrate fully on developing Pitch Perfect.

Racki said the Pitch Perfect team is now working on its seed funding and hopes to raise about $250,000 from equity investors, which it can then leverage into more money through various government programs.