Halifax-based Kula Partners, a marketing agency serving business-to-business manufacturers across North America, has become the first manufacturing-focused agency to partner with Terminus, the world’s leading account-based marketing, or ABM, platform.

Led by co-founders Jeff W. White and Carman Pirie, Kula Partners helps B2B manufacturers to craft digital experiences that transform how they engage buyers and serve customers online.

With offices in Atlanta and San Francisco, Terminus bills itself as the world’s leading full-funnel account-based marketing platform. The two companies released a statement on Tuesday saying the Terminus account-based platform provides marketers with the tools they need to drive demand, achieve better revenue outcomes, and establish brand loyalty.

Terminus is led by CEO Tim Kopp, a marketing and technology executive with more than 20 years of experience at global B2B and B2C brands.

“We know the traditional marketing and sales funnel is flawed, especially for B2B manufacturers operating in niche spaces with limited total addressable markets,” said Pirie in the statement. “An ABM approach puts your ideal customers—and the stakeholders within them—at the heart of your marketing and sales strategy, helping you focus your resources on building relationships with the people that can actually buy from you.”

Kula has been in business since 2003 and in recent years has developed a niche for itself in web design and marketing systems for manufacturers. Most of its customers use WooCommerce, the world’s most widely deployed ecommerce solution. In July, it launched a product called Synchrostack that helps manufacturers integrate the various components of their ecommerce systems.

“We’re excited to have Kula Partners become our first manufacturing marketing agency partner,” said Dan Griffin, Director of Strategic Partnerships at Terminus. “We see tons of opportunity to help more North American manufacturers achieve exceptional results with ABM by combining Kula’s manufacturing marketing expertise with the capabilities of the Terminus platform.”