Our Job of the Week column today showcases an opening at Dash Hudson in Halifax for a Product Marketing Manager.
Dash Hudson is a visual marketing Software-as-a-Service company that helps its clients increase engagement on their social media. Its software, called Vision, is a one-stop spot for clients to manage, source and engage with the traffic of their photos and videos.
The Job of the Week column features openings posted on the Entrevestor Job Board, which focuses on jobs in technology, innovation and startups in Atlantic Canada. The Entrevestor Job Board helps match job openings and candidates in the tech and startup communities and is operated by Entrevestor and Alongside.
Here is an excerpt from the headline postings this week:
Halifax
Dash Hudson
Dash Hudson works with the raddest, most discerning brands and publishers in the world to share photos and videos that people care about. Our marketing platform provides brands with a one-stop solution to get deep insights on their performance, create original content, discover content, predict performance, distribute to owned, influencer, and paid channels, measure and monetize.
As the Product Marketing Manager, you will report to the Sr Director of Marketing and work closely with our incredible development, sales, and marketing teams as well as our lovely customers, to successfully launch, position and differentiate our existing and new solutions.
About You
The most important thing we need from you is this:
You want the challenge and opportunity to create a leading product in a rapidly growing global market.
You want to work with our teams to push the boundaries of innovation, while defining our place in the hearts of our customers.
You can't be afraid to take on challenges you don't understand, and you need to have the confidence to figure it out.
You must be thoughtful. When did you last call your mother?
You will require equal parts diligence and creativity - with the ideal candidate excelling at both. Things move pretty fast over here.
You must have a sales mentality, with marketing chops.
Describes you: humble, focused, thoughtful, analytical, creative. With some swagger.
Responsibilities
Product Positioning
Assist with establishment of the pricing, naming and positioning for each product. Create, develop and refine benefit statements, proof points and differentiation for individual products and product packages
Work with the executive team, product and sales management teams to analyze current product strengths, weaknesses, opportunities and threats, and create plans for improvement
Planning
Outline Product Marketing Strategy and coordinate with development, sales and marketing.
Working with development and sales, analyze the needs of our customers and the market at large to identify new opportunities and enhancements based on market demand and company direction.
Product Launches
Successfully manage the formal internal and external launch of all new products and new upgrades to existing products/applications.
Work with marketing to create sales tools: sales presentations, demonstrations, evaluation materials, white papers, web content, brochures, case studies, ROI, etc.
Competitive Analysis
Be the go-to person for competitive assessment.
Collect and analyze all external information on existing and new competitors.
Educate the Dash Hudson executive, sales and marketing teams on our competitive positioning.
Lead Generation
With the Sr. Director of Marketing and Director of Brand Strategy, develop target market strategies, programs (pricing, packaging and positioning) and communications campaigns designed to generate sales leads. Assist with development of content for design, writing and communication of marketing campaigns.
Thought Leadership
Public Speaking - Speak at relevant industry conferences. Share the love.
Article Writing/Blogging - To establish Dash Hudson's position on industry issues.
Customer Calls - Leverage knowledge for key customer and prospect presentations.
Public responses to industry trends.
Read the full job posting here.
