New Brunswick's Joint Economic Development Initiative, or JEDI, the Indigenous economic development organization, has launched a directory of First Nations businesses, along with its own e-commerce shop.

Indigeshop, as JEDI has dubbed its e-commerce storefront, will give Indigenous companies, including startups, a centralized place to sell their products.

“This site provides a space for Indigenous business to share their information in a central location,” said Laura Englehart, JEDI’s economic development manager, in a statement.

“Many small or start-up businesses do not have the resources to manage a website or an eCommerce site, so this provides a space for our Indigenous business owners to promote and showcase their products, and sell them in the Indigeshop.”

The business directory can be found here, and Indigeshop is here.