Halifax-based Up My Game has landed funding from Innovacorp and a handful of angel investors, and has added a seasoned hand to its board of directors.

The company, which aims to develop the world’s best video tool for coaches, announced Friday that it raised a $250,000 seed investment from Innovacorp. CEO and Founder David Keefe added in an email that the company had also drawn a bit of investment from some angels.

He said in a statement from Innovacorp that he will use the money to roll out the product and for corporate development.

"We're pleased to have the seed round of financing concluded and be able to get our offering in the hands of more people,” said Keefe in the statement.

Up My Game’s product is an easy-to-use, affordable app that lets coaches take video of athletes with their phones or devices and then work with the film to improve the athlete’s performance. They can share it, make notes or diagrams on it and send it anywhere in the world.

Up My Game also announced Friday that Darren Burke has become a director of the company. He is a former elite athlete, university professor, and was the founder of RIVALUS Inc., a Halifax-based sports nutrition company that was acquired by an Illinois-based manufacturing company in 2013.

“We know that having somebody of Darren Burke's caliber on our board is going to be invaluable as we head into our next growth phase,” said Keefe.

Keefe, who has more than 15 years of experience building and operating companies, has signed licensing deals with several sports organizations in the United States, the United Kingdom and locally.

"In an increasingly competitive world, Up My Game's platform provides coaches and athletes with a performance-enhancing edge," said Dawn Umlah, investment manager at Innovacorp.