Influitive, a Toronto-based customer advocacy platform provider, is in the process of opening a Halifax office, which it refers to as its second Canadian headquarters.

The company was in the news last week when it announced a $10 million equity and debt funding round, led by Canadian growth equity firm Georgian Partners and Dallas-based Comerica Bank. They were joined by Relay Ventures and Export Development Canada.

The announcement included a notice that the company is setting up a Halifax office – a project it has been working on for several months.

Influitive has named Lisa Schnare, a Director of Sales Development, as the head of the Halifax office. The team is now recruiting people and expects to open its office in 2020.

“Our goal is that any role that becomes available in the company could be hired out of our Halifax office,” said Krystle Ficker, Senior Executive Office Coordinator, in an email. “Currently, there’s a big push to hire for our customer success and client services teams, but we’re really excited by the talent potential in the Halifax market.”

Ficker said the company plans to hire about 15 people within the next year and hopes to increase the staff to about 30 within a couple of years.

Founded in 2010, Influitive provides software and services to help companies encourage customers to become their advocates, thereby increasing the value of its network of customers. The idea is that Influitive helps your customers promote your brand and assist you in forming networks of new customers.

The company’s co-founders include David Crow, a regular mentor to Atlantic Canadian companies as a partner in The Next Phase. According to CrunchBase, Influitive has raised a total of $59.8 million since it was formed.

Influitive’s other investors include Atlas Venture, BDC Capital, Converge Venture Partners, CRV, Docomo, Extreme Venture Partners, First Round Capital, Golden Ventures and Leaders Fund.

Earlier this month, Nova Scotia Business Inc. announced that it had approved Influitive for a payroll rebate. If the company employs 30 people as expected, the payroll rebate would amount to $448,000 over five years.

Disclosure: NSBI is a client of Entrevestor.