Four years after Halifax mentorship software startup EnPoint soft launched its product, the company has worked with more than 90 organizations and close to 250,000 people, CEO Chantal Brine said in an interview Friday.
The news follows Brine having been honoured last week as one of the Most Inspiring Immigrants in Atlantic Canada by digital media company and publisher My East Coast Experience.
EnPoint’s software helps universities, companies, non-profits and professional associations manage formalized mentorship programs by logging interactions between mentors and mentees. Data is gathered on topics such as when people meet, for how long and what they talk about. More recently, the company has been particularly focused on businesses looking to create mentorship programs for people more established in their careers.
“The more recent group we’ve been working with — and I think where the real growth and opportunity is for EnPoint as we look at the world of work and how it continues to evolve — is those employers who understand that their people are more than just their best asset,” said Brine. “People are fundamental to growing their business.
“And so we’re actually in discovery right now, talking with employers to understand what they’re doing as it relates to attracting and retaining top talent, and how does mentorship fit into that?”
Brine, originally from Bermuda, arrived in Canada to study at Saint Mary’s University in Halifax, going on to consult on mentorship programming for professional development co-operative EduNova before founding EnPoint.
“As an impact-driven person, leader and founder, this award means a lot,” wrote Brine on LinkedIn at the time. “Not just because of my own story, but moreso because I get to witness regularly the power and passion of people who leave home number one to make a different life in a new country.”
Along with Brine, one other Halifax startup founder, Myomar Molecular CEO Rafaela Andrade, was recognized for her work on developing a urine test for doctors to monitor patients’ muscle health.
Brine said the employers EnPoint is currently in talks with are looking for tools to counteract the recent trends of increased employee attrition and reduced engagement at many businesses. The voluntary turnover rate for workers in Canada last year was about 15.5 percent, according to international consultancy Mercer, up from 12.4 percent in 2022.
“It’s a much broader application of mentorship,” she added. “It’s exciting now that we’re seeing the opportunity to work right across that career spectrum.”
So far, EnPoint employs five people directly and about the same number of contractors. The close to 250,000 people the business has worked with are spread across Canada and include mentors, mentees and people who have participated in EnPoint’s training programs and workshops, collectively representing a 25-fold increase compared to the spring of 2020.