Less than a year after being named to the Deloitte Fast 50 of Canada’s fastest-growing companies, WeyMedia is setting the audacious goal of actually accelerating its revenue growth – by a lot.

The Dieppe, NB-based personal finance company is best known for its highly successful creditcardGenius product, and has recently expanded its suite of products with the development of moneyGenius.

The company is now hiring a Director of Marketing to help increase the use of these products and has set a target of having 1 million users by the end of 2026. That would reflect 100X growth from the current user base of 10,000.

“Sometimes you have to shoot for the moon and it’s definitely a very ambitious target,” said Co-Founder and CEO Stephen Weyman in an interview. “But sometimes if you don’t have an ambitious goal, you end up focusing on minutiae than don't matter.”

The husband-and-wife team of Stephen and Maria Weyman founded their company in 2017 with creditcardGenius, which compares the features of credit cards so consumers can find the card best suited to their individual needs. The product now tracks more than 256 Canadian credit cards, analyzing 126 data points on each card.

The success of the product became apparent last year when WeyMedia was named to Deloitte’s prestigious Fast 50 for the first time, and to the Globe and Mail’s list of fastest-growing Canadian companies. According to Deloitte, WeyMedia was the 46th fastest-growing company in the country over the four-year period to 2023 with revenue growth of 431 percent.

“I think it’s a validation of the past work we’ve done,” said Maria when asked what the awards meant for them. “Entrepreneurship involves a lot of hard work and sacrifice, and ups and downs, and we’ve seen our fair share of them. Winning those two awards was a validation of the work that we’ve done.”

The WeyMedia team – which now amounts to 21 employees – has recently been focusing on building out moneyGenius, which helps consumers understand finances and find the best deals in a range of financial products. First launched in 2021, moneyGenius has grown over the years to offer users educational material and special deals, often in partnership with large institutions.

In March, WeyMedia launched the GeniusCash mobile app, which offers many of the features of moneyGenius and gamifies financial education to help encourage the growth of financial literacy.

“We’re billing it as the Doulingo of personal finance,” said Stephen, referring to the popular language-education app. “We look at GeniusCash as a way to get better at money to have fun doing it. . . . We have a quest system, so you can complete quests as you learn more about money. There’s something there for everyone. You can be a beginner or someone more experienced with finances.”

The company’s focus now is on gaining more users within Canada. While the Weymans won’t rule out international expansion, they foresee more room for growth within the Canadian market, where they have deep knowledge and data on available financial products.

The new Director of Marketing will work with them to devise a plan to aggressively grow the user base, and probably to finance the expansion through revenues. WeyMedia so far has never raised equity capital, and the Weymans would prefer to use their time attracting new customers rather than pitching to investors.

“We’re not actively seeking funding now,” said Maria. “I think we’re in a good place to do what we’re doing and growing at a consistent rate. Never say never is what I would say. If we accelerate our growth, then maybe we’ll pursue other avenues.”