Moncton-based online recruitment company CareerBeacon has bought Toronto’s Ruutly, which allows employers to create interactive job ads.

Co-founders Yves Boudreau and Benoit Bourque started what's now CareerBeacon in 2014 to make backend software for online job boards. The company was originally called Qimple, but has since undergone two rebrandings, with the latest having been to adopt the name of another business it absorbed earlier this year.

Ruutly, meanwhile, allows companies to show prospective employees job postings tailored to their interests, such as by automatically displaying an ad’s contents in the viewer’s own language. The company said in a statement that its software is used in more than 14,000 job postings at any given time, including those from blue chip companies like British pharmaceutical giant GSK, German industrial conglomerate Siemens and bookseller Indigo.

Ryan Porter, Ruutly’s CEO is also being hired by CareerBeacon, which says it now has 19 employees.

“It was obvious when we met Ryan that he shared our passion for improving the candidate experience in a way that not many others in our industry did,” said Boudreau.

“Ryan built a great company with Ruutly that aligns with the goals of CareerBeacon, so we’re excited to see the impact this acquisition will have for our customers and job seekers.”

The Ruutly deal follows an $8 million February raise by CareerBeacon, 40 percent of which was equity funding, with the rest taking the form of a loan from TD Canada Trust. The group was then called Alongside and it used the capital to buy CareerBeacon, which had grown to be the largest job board in Atlantic Canada. Boudreau and Bourque adopted the acquired company's name and have continued to grow the venture, especially outside Atlantic Canada.