Katelyn Bourgoin has announced that Squads is closing its door.
Previously called Vendeve and Swapskis, Squads was a three-year-old company that evolved into a community of female entrepreneurs, offering peer-to-peer mentoring. Originally, Bourgoin aimed to develop a market on which women could barter their skills. The idea was that new female entrepreneurs, who might not yet have steady cash flow, could swap skills and help each other develop a client base.
A rookie massage therapist might not have the cash to pay for accounting services, but she could offer a massage as payment to a young accountant. Squads’ online offering would be complemented by the sale of female-curated digital learning content like e-books and e-courses.
On Monday night, Bourgoin posted on Facebook that the company in shutting down.
“This was a difficult decision to make, but it was also the right decision for many reasons,” she said. “The last three years have been a rollercoaster with many ups and downs. Yet as I reflect back... I honestly don’t regret a minute of it.”
Bourgoin built up a network with the venture quickly, attracting 1,800 members in 16 countries in her first five months. And she did a great job of attracting influential mentors like Vicki Saunders, founder of the SheEO accelerator program for female entrepreneurs, Betty DeVita, president of MasterCard Canada, and Lally Rementilla, the former chief financial officer of Lavalife.
A graduate of Propel ICT’s Launch 36 accelerator, the company was also accepted into The Mill, an accelerator in Las Vegas.