Adeptio, a Charlottetown Software-as-a-Service company aiming to improve wellness and productivity, has closed a $500,000 round of seed financing and is working on plans to raise more than $2 million from venture capital investors next year.

The company was spun out of Fredericton-based tech consultancy SwiftRadius in July with seven employees. In just four months, it has gained traction, secured corporate clients, hired three more employees, and continues to add features to its personal achievement software.

“We have nine companies on board and a very active (sales) funnel — quality companies that encompass millions of users,” said CEO Chad Griffin in an interview. “What the eventual conversion rate will be I don’t know, but the initial indications are positive.”

He said that with nine corporate customers, Adeptio can now reach more than 10,000 users, and the number of people actively using the product is rising rapidly.

Developed in SwiftRadius’ innovation unit, Adeptio was created by blending a health and wellness product with a productivity product to give the user a single web-based tool to help him or her set goals, organize the path to those goals, and set time aside for exercise and healthy pursuits.

The company focuses now on sales to large companies that buy the service for use by their employees.

Griffin said users are taking up the product in rising numbers, partly because of the social aspects of the software, which allow the users to link with Facebook and Twitter. As people use Adeptio, they become champions of the service and end up promoting it among their circle of contacts, he said.

The company is planning to kick off 2013 with a special offer for consumers, which it calls its “Own 2013” campaign. A limited number of users signing up at info@adeptio.com will receive free access to Adeptio for 60 days and receive a three-step plan to reach certain goals in the new year.

In the broader scheme of things, Adeptio plans to improve its social media offering, and further develop its products for mobile and handheld devices.

Adeptio (Latin for “achievement”) so far has raised angel funding from a range of individuals, about half of them based in Atlantic Canada. The remaining investors are divided between other parts of Canada and the U.S.

He has begun to speak to venture capital funds already and hopes to close his first venture capital round by the end of 2013.