HotSpot Parking, a Fredericton startup that helps downtown shoppers feed the parking meters and merchants communicate with customers, has issued the following press release:
HOTSPOT PARKING ANNOUNCES THE LAUNCH OF THE NEW “DESIGNATED DRIVER” FEATURE IN PARTNERSHIP WITH MADD GREATER FREDERICTON, NB LIQUOR AND DOWNTOWN FREDERICTON INC.
Fredericton, NB -- In partnership with MADD Greater Fredericton, NB Liquor and Downtown Fredericton Inc., HotSpot Parking is excited to announce our new “Designated Driver” feature to help fight in the prevention against impaired driving.
Through research and observation, HotSpot found that people often contemplated the right choice due simply to the fact that they did not want to deal with expensive parking tickets left on their car the morning after. Here at HotSpot we believe this is a serious issue that must be prevented immediately. The new “designated driver” feature will ensure that a HotSpot Customer’s parking is covered for 2 hours the morning after a night out resulting in safer choices made the night before.
“The MADD Greater Fredericton Area Chapter is honored to partner with HotSpot Parking to implement their new designated driver feature,” said Scott Kennie, Chapter President. “This new feature makes it that much easier for Fredericton drivers to make the right choice to not drive when under the influence, which means lives saved and injuries prevented. Working together with a socially responsible business like HotSpot Parking enables us to play an active role in making our community and roads safer. This brings us one step closer to achieving our mission to stop impaired driving.”
NB Liquor’s President & CEO, Brian Harriman, also endorsed this feature, saying it aligns with their social responsibility mandate.
“We are pleased to see a local, innovative idea that offers New Brunswickers another simple, responsible alternative to driving impaired,” said Harriman. “I look forward to strengthening our partnership with HotSpot on this initiative, while at the same time, upholding our commitment to the Province of New Brunswick to be a socially responsible retailer.”
Bars and restaurants downtown have embraced this initiative as an additional measure to ensure their valued customers make safe choices after leaving their place of business.
“The Hot Spot initiative to start the designated driver platform for downtown parking is great step in assuring we do everything possible to give people the safe choice of leaving their car downtown with out the worry of getting a ticket first thing in the morning. We at The Capital Complex would like to thank Hot Spot Parking for including us in the project.”-Wes Ward
HotSpot Parking believes in revitalizing city cores and enhancing the network and interactions that happen within. Parking plays a vital role in supporting local economy and HotSpot believes that by focusing on this concept we can revolutionize the way people experience our cities today.