A Strategy to Get Early Adopters
When Gregg Curwin met potential clients in New England last month, he tried using an early adopter pitch he’d just learned from Gerry Pond at the Entrevestor Dinner in Fredericton.
Curwin is the Founder and CEO of Truleaf Smart Plant Systems, a Halifax venture that grows plants in stacked trays under LED lights. He attended the dinner in Fredericton and was especially impressed by the strategy for signing up early adopters outlined by Pond, the chairman of East Valley Ventures.
“I was in the States, and used the early adopter pitch with the Truleaf pitch,” said Curwin. “They loved it