All you North American sports fans out there: have you ever read a cricket report in a British newspaper?

My bet is any fan of the NFL, NHL, NBA or MLB will be lost in the talk of the wickets, creases, hits for six and the mind-numbing stats. But millions of Englishmen start their day reading these reports and understand every word.

Too many statements from startups – whether they’re pitches, or blogs, or press releases, or demos -- come across like a British cricket report. They target a specific audience and are incomprehensible to most other people. And they often result in the

My old friend Gail Lethbridge highlighted Entrevestor in this superb column on Atlantic Canadian entrepreneurship on Saturday.

Lethbridge, whose column appears weekly in the Chronicle-Herald, makes the case that entrepreneurship is alive and well in the region.

She speaks with some authority on entrepreneurship, given that she is a Co-Founder of the highly successful ocean industry company Welaptega, which assesses the condition of industrial moorings and other underwater equipment.

Lethbridge’s columns are uniformly entertaining and insightful and we’re delighted to be mentioned in

In the next few months, a Halifax startup will launch an online learning network that will deepen the relationship between some of the world’s leading personal improvement authors and their legions of followers.

The company, sageCrowd, was founded on the belief that such writers don’t change their readers’ lives because people fail to engage with a book in a way that changes behaviour. SageCrowd transforms each author’s work into a series of monthly online lessons so followers can develop habits that improve their performance, brings them success and make them happier.

 “What we’ve

Halifax-based LeadSift, whose software finds sales leads for corporate customers, has signed a distribution agreement with HootSuite, the Vancouver startup that allows people to monitor and manage their social media traffic.

The two companies said today that the LeadSift app is now available in the HootSuite App Directory, and it can help HootSuite Clients to quickly find social media posts that can become sales leads. Clients would pay $4.99 a month to subscribe to the app.

“We’re excited to announce that an app integration partnership with HootSuite . . . that was released today is

Green Power Labs of Dartmouth is celebrating its 10th year of delivering climate analytics to the power industry by launching an ambitious project that could reduce energy consumption in buildings by well over 10 per cent.

Founded in 2003, the company has developed an international clientele for its predictive analytics product SolarSatData for Utilities, which helps power suppliers determine future patterns of energy supply based on expected change of solar radiation.

The company most recently was awarded a $2.4-million loan from the Atlantic Canada Opportunities Agency’s Atlantic

I recently witnessed a pitch by the representative of a Central Canadian biotech company that had a product that sounded spiffy, but damned if I could figure out what the guy was saying. The pitch involved a string of medical jargon—and while I did understand that the founder and his team were developing a revolutionary drug, I only gained a vague sense of what the company, for which he as trying to raise $2 million, was doing.

When I was in a group session with the fellow later that morning, I wanted to discuss the wording of his pitch, but someone asked him first about his fundraising.

The Co-Founders of the new Halifax startup Modest Tree Media Inc. want to make printed training manuals — whether for assembling an Ikea bookshelf or operating a state-of-the-art jet engine — a thing of the past.

These entrepreneurs — chief executive officer Saman Sannandeji, chief operating officer Emily Sannandeji and chief technology officer Steven Vermeulen — are designing a software-as-a-service product that will reduce the cost and time involved in making 3-D training programs by as much as 80 per cent.

Modest 3D, as the product is called, lets instruction designers or subject

My latest article for USA Today, which is in today's edition, covers the programs popping up in the U.S. that help Canadian startups – C100, Canadian Entrepreneurs in New England and the Canadian Technology Accelerators.

The story features Joelle MacPhee of Ooka Island, the Charlottetown producer of games to encourage literacy in children. Joelle has attended programs on both coasts in the U.S.

The article also mentions that CENE recently held its launch in in Halifax.

 

Data analytics company Search2Go of Saint John is opening a development office in northern New Brunswick, supported by an investment by former premier Frank McKenna’s Miramichi Technology Fund.

Capitalizing on the boom in big data, Search2Go is a vertical search engine that allows users to conduct deep searches of specific information. Using unique markup language, Search2Go mines data from sources all around the world and provides the customer with a simple, filtered set of data that is easy to comprehend.

Founder and CEO Jason Richard began a company several years ago called Prop2Go,

IPSNP Computing, the Saint John company whose software conducts industrial-strength searches of vast numbers of data banks, is looking for a few end-users to beta test its HYDRA product early next year ahead of the full launch in the late summer or fall of 2014.

The company, whose name is pronounced IP-snip, is on the cutting edge of semantic technology, which means it helps end-users like pharmaceutical companies find specific, often highly complicated, information.

It is now looking for researchers and knowledge workers in about 10 to 15 companies and research organizations that could