ViewPoint Strategy Targets Brokerage
ViewPoint Realty Services, a Bedford,N.S.,-based online property data and brokerage site, is reviewing its strategy with the goal of leveraging its highly successful website to draw more customers to its brokerage business.
ViewPoint is best known for its interactive online map, from which consumers can draw massive amounts of free information about the real estate market — what properties are for sale or have sold, asking and selling prices and assessments, to name a few. The business model relies on brokerage and advertising revenue.
“A significant portion of our users see us as a