Giles Crouch’s Hard-Won Lessons
It was the quintessential investor-entrepreneur lunch, the pitch resoundingly perfect, the potential riches laid bare.
It ended with a commitment and a hand-shake. The investors would take the lead in assembling a syndicated round for our Big Data analytics company, MediaBadger. Two weeks later, they decided to take on the whole round themselves. We signed a term sheet a few weeks after that. The team was gearing up.
Two months passed, and we had no investment. We were told to put hires on hold, though the money would come after just a few more hurdles were cleared.
Another month and