ZapTap Targets Major Sales in 2014
Yan Simard believes 2014 will be the year the market catches up with his company’s capabilities.
Simard is the founder and CEO of Zaptap, the Fredericton-based company that helps retailers market products in-store through consumers’ smartphones. The company has spent the past year refining its product and learning more about the marketing processes, and is now talking to major companies about larger, longer engagements than before.
It is working on a live deployment with a global brand in the automobile sector, which will begin in the second quarter a paid one-year trial in Ontario.