The Farmers’ Truck Relieves Food Deserts

A 2019 pivot has allowed Moncton-based social enterprise The Farmers’ Truck to become cash-flow positive and expand outside of Canada.
CEO Fredéric Laforge and co-founder Mathieu Reyjal originally conceived of the company as a mobile produce store, which they planned to franchise. Now, they sell specially customized trucks to non-profits. The charities then use the trucks to distribute healthy