Dartmouth-based automated marketing company SimplyCast has retooled its communication software in order to support organizations during the pandemic.

In a statement, the company said its software can be used by municipalities, health-care clinics, governments, non-profits, organizations and enterprise corporations to aid with such issues as the management of resources, public engagement,

After two years of incremental changes, mentorship software firm En Point is launching the first comprehensive rework of its online platform.

En Point’s software helps universities, companies, non-profits and professional associations to manage mentorship programs by logging the interactions between mentors and mentees. The metrics, which are chosen by each individual client organization,

A new funding program to address public health challenges created by the pandemic has been announced by the New Brunswick Innovation Foundation (NBIF) and the New Brunswick Health Research Foundation (NBHRF).

The fund will support research efforts to develop, test, and implement new methods of detecting and/or combatting COVID-19; and assessing its effects on people, communities, and the

The Nova Scotia government on Friday announced $40 million in supports for workers and small businesses coping with the impact of the Covid-19 pandemic.

The government issued a statement saying it is launching a $20 million Worker Emergency Bridge Fund to help self-employed people and laid-off workers who are not eligible for employment insurance. It also has launched a $20 million Small

For the second week in a row, Halifax-based CloudKettle has braved the economic headwinds to post an opening on the Entrevestor Job Board. Our Job of the Week column today features its need for an Intermediate Salesforce Administrator.

Halifax-based CloudKettle is a consulting company that helps business-to-business SaaS companies improve their use of Salesforce and the Google Marketing Platform

A Halifax company is poised to install technology that could help seniors’ homes protect their staff and residents in the current pandemic, but the work has to wait for the crisis to pass for the installations to begin.

Tenera has developed hardware and software that can assess the positioning of residents and staff, even visitors, in retirement or nursing homes. It’s accurate within six inches,

Marketing specialist Katelyn Bourgoin and her CustomerCamp team are launching a new online community called Marketing Mastermind to help marketers and entrepreneurs navigate the new business environment.

Marketing Mastermind is a free pop-up community in which marketers and entrepreneurs help each other figure out what marketing looks like in this “new normal.”

Bourgoin said in an interview

Need help telling your story? I know of a few people who can help.

I’m reaching out mainly to companies who are doing well in the current environment, or ones who have funding and are in a holding pattern until the environment improves. If your medium- to long-term strategy includes communications, marketing or media planning, I know of a few good people who can help you out.

The current

I did something today I haven’t done before: I removed an opinion piece from Entrevestor because I became aware my analysis was wrong.

On Tuesday night, I posted a column arguing the federal wage support program would benefit Atlantic Canadian startups overall because most could demonstrate lost revenue, and most pre-revenue companies had tiny staffs.

But my analysis did not take into account

In the discussion about support for startups, Jeff White is worried about positioning the companies that survive the current crisis so they can resume their previous growth.

The CEO of the New Brunswick Innovation Foundation says the fabric of support programs for high-growth companies must target specific dynamics of the startup world, in particular the need to raise growth capital. It’s a