HotSpot Parking’s New CRM Function
Phillip Curley walked into a Fredericton Tim Hortons last week bearing a big smile and a handful of blue plastic chips that he had just received in the mail.
The chips, each about the size of a loonie, were Bluetooth low energy devices. Curley says they are key components in his plan to convert his company, HotSpot Parking, into a customer relationship management, or CRM, provider.
As a student at University of New Brunswick, Curley developed HotSpot Parking as the provider of a cellphone app that allows people to pay their parking meter charges electronically. The idea was that