Adeptio’s Pivots Generates Sales
Almost a year after it pivoted to cater to business coaches, Adeptio is gaining more and more traction due to a model in which its best clients help to sell the product to other clients.
Charlottetown-based Adeptio launched in the summer of 2012, after it was incubated within Fredericton-based tech consultancy SwiftRadius. The company at that time had a hybrid product that helped consumers pursue wellness and improve productivity. People liked the product, but it was hard to draw money from this market, so CEO Chad Griffin and his team began to consider other markets.
Business coaching