5 Startup Marketing Predictions for 2016

It seems I can’t escape a “Best of 2015” or “Trends for 2016” post, so I guess if I can’t beat them, I might as well join them… even if I am a little late to the party.

Here are five predications for startup growth and marketing in 2016.

1. We’ll see less reliance on paid channels.

Paid channels are a go-to acquisition method for many startups.  They fuel quick wins, can easily be adjusted,

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Clockwork Fox Eyes 2 Launches in ‘16

The story of Clockwork Fox is the story of a film company that wanted a digital product and ended up with an educational technology startup backed by a $1 million equity investment.

St. John’s-based Clockwork Fox made headlines in business circles last month when it closed a million-dollar round of funding, led by Killick Capital and Venture Newfoundland and Labrador.

It was the latest chapter

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Applications Open for Next Founders

Applications for The Next Founders, a growth stage program offered by The Next 36, are now open until March 3.  The Next Founders is a three-month development program looking for 20 founders of scalable, high-growth ventures seeking the business know-how necessary to scale their startup.

Participants in the course are chosen from across the U.S. and Canada, and receive cost-free mentoring from a

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Punamiya Named New Propel CEO

Anita Punamiya has been named the new CEO of Propel ICT, Atlantic Canada’s regional tech accelerator.

Propel Chair Dave Grebenc confirmed Friday that Punamiya is taking the helm of the pan-regional organization, which is gearing up to announce its next cohort.

Punamiya has a long association with Propel dating back to 2005, and previously sat on the Propel board. Based in Saint John, she is a tech enthusiast who has served as a co-founder of Shaping Purpose and CEO of CompreCultures Ltd. She officially takes up her position today.

“She has a rich background coming from India and working in

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CareGuide Invests in Qimple

Toronto-based CareGuide, which owns several websites that help people find care-givers, has made a strategic investment in Moncton-based recruitment technology company Qimple.

Qimple Founder and CEO Yves Boudreau confirmed the investment in an email on Thursday. The companies did not reveal the value of the investment.

Qimple, which is a graduate of the 500 Startups program in Silicon Valley, makes the hiring process easier for recruiters and applicants due to its applicant tracking system and proprietary candidate-scoring tool. The company also operates a range of job boards and hiring

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