Bringing Life to the Island Sandbox

Like the other managers of Nova Scotia’s innovation-promoting sandboxes, Darren MacDonald is an entrepreneur. He’s an ergonomist with more than 20 years’ experience of design thinking and seeing experiences from the perspective of the user. It’s a skill set he shares in his role as manager of Cape Breton’s Island Sandbox.
“I try to teach user-centred design—how to ask good questions, look at