SMU’s Davison Developing DressEase
Becky Davison sees a massive market for her line of clothes for people with arthritis, and she is now trying to execute a strategy for selling it to consumers.
The MBA student at Saint Mary’s University is the CEO of DressEase, an adaptive apparel company whose clothes fasten with magnets, so rheumatoid arthritis sufferers can dress and undress with ease.
Having designed the clothes and settled on a business strategy, Davison is now seeking $400,000 in capital to fund a direct sales distribution network with 10 locations in the U.S. and Canada.
Existing products have Velcro