Traditional customer analytics techniques are due for an update, according to HYKE Technologies CEO Sid Eskand, whose company promises to tap into consumers’ subconscious minds.

St. John’s-based HYKE has developed an app that offers users ever-changing discounts at retailers, restaurants and service providers as a way to study their preferences and biases.

The company is the brainchild of

Tick deterrent maker AtlanTick has expanded its product offering to include a set of wearable lava bead accessories that absorb tick spray and release it over the course of several days.

The latest expansion comes on the heels of three years of triple-digit sales growth for the Nova Scotia company, which recently moved its manufacturing operations to a new facility in the town of Blockhouse.

Sydney-based Ethical Swag, which distributes sustainable promotional products, has become the first company in Cape Breton to become a Certified B Corporation.

The company has joined the global B Corp community, which means it has passed rigorous examination to show that its business is sustainable and that it adheres to ethical business practices.  Companies that are B Corp certified are

Canada’s Ocean Supercluster has announced a $29 million initiative that uses artificial intelligence to track the movement and health of fish stocks and predict their behaviour.

The Canadian government will contribute $13.74 million to the Ocean Aware initiative via the Atlantic Canada-based supercluster, and the rest will come from private industry.

The Ocean Supercluster is one of five

As COVID-19 continues to menace much of Canada and the world, it’s clear that elderly populations are uniquely impacted. But a growing crop of Atlantic Canadian companies are offering potential solutions.

More than 70 percent of the people killed by COVID-19 in Canada have been over the age of 80, but the same group accounts for less than 12 percent of hospitalizations. A June report from the

Halifax-based Charcoal Marketing has partnered with Sugar Estate Media Inc. of Toronto to establish Charcoal with a digital media trading desk, allowing its clients to access “programmatic advertising.”

Programmatic advertising automates the process of buying digital media via software, and relies on complex algorithms to deliver the correct advertisement to the correct website at the right

The Dartmouth-based Centre for Ocean Ventures and Entrepreneurship has chosen former Emera executive Melanie Nadeau as its new CEO.

Headquartered in a decommissioned Coast Guard base, COVE is an ocean-tech business park created with the intent of fostering collaboration and resource-sharing between ocean technology businesses. Nadeau is an engineer whose resume includes postings with the

With a fresh tranche of capital in its coffers, Halifax-based Talkatoo has released an Apple-based version of its dictation software for veterinary professionals.

The company last year released its product for PCs, with the intention of releasing an Apple-based product later. It has taken the team about a year to develop the new product, which Co-Founder and CEO Shawn Wilkie describes as a major

Having been postponed due to the pandemic, the eighth annual Atlantic Venture Forum will now be held as an online event on Oct. 28 and 29.

Calgary-based Critical Path Group, which stages the forum for startups and investors, had considered waiting until next spring to hold its next in-person event. But given the uncertainty about how long the pandemic will last, the company has decided to

With the Atlantic Canadian life sciences community showing concrete signs of maturity, Scott Moffitt wants to talk about the steps needed to further grow the sector.

In particular, the Executive Director of the  industry association BioNova wants to continue to build the talent pool at the region’s life sciences companies. And he's calling for more collaboration between regional support