Adfinitum Grows as It Seeks Funds
As it works on raising as much as $1 million in new capital, Adfinitum has just increased its revenue by signing up a huge new client.
On Wednesday, St. John’s-based Adfinitum signed up the third largest advertising holding company in the world as a client. Adfinitum CEO Ed Clarke declined to name the new customer, but he did say that Adfinitum’s system would allow any of its thousands of staff members on five continents to use data on existing ads as a research tool for planning ad campaigns.
Usually when Adfinitum grows, it does so by expanding its massive databank of