Halifax’s InNetwork Acquired by gShift
InNetwork, the Halifax marketing startup that helps clients spread their messages through influencers, has been acquired by Barrie, Ont.-based gShift.
GShift announced the all-stock deal in a statement Monday, but declined to place any value on the transaction or say what proportion of the enlarged company will be held by InNetwork shareholders.
GShift was founded in 2009 by Krista LaRiviere and Chris Adams to enhance search engine optimization through big data and predictive analytics. It has now chosen to merge with InNetwork, which uses a network of influencers to help clients amplify