Twitter is an effective tool for reaching a global market, but startups should try a few tricks to up their game when using the social media platform.

On Tuesday, a group of startup founders in Cape Breton had a chance to learn some hacks that can be used to amplify their message. They attended the first #PitchTweet event in Sydney, a program put on by Momentum Cape Breton and Twitter Canada

LearnSphere, a program that has helped small businesses in New Brunswick to export for 14 years, is now being rolled out across Atlantic Canada.

With new funding from the Atlantic Canada Opportunities Agency, the organization said Tuesday as much as $2.2 million is now available across Atlantic Canada to help small- and medium-sized businesses expand their exports.

LearnSphere’s Export Market

Creative Destruction Lab-Atlantic, the East Coast component of the new countrywide innovation accelerator, has named its roster of mentors, which includes such national business leaders as John Risley and Ken Rowe.

Offered in conjunction with Dalhousie University, CDL-Atlantic’s first cohort will begin in December under the leadership of Jesse Rodgers, the chief executive of Volta Labs in

CloudKettle, the Halifax SaaS tech consultancy that advises major international customers, is hitting a milestone this week.

Founder Greg Poirier announced Monday that CloudKettle is bringing on the firm’s first senior partner in Jon McGinley, the former CEO of Livelenz (which was acquired last year by Mobivity). Poirier said the signing of McGinley, a former colleague at the social media

With Global Biotechnology Week beginning Wednesday, New Brunswick biotech organization BioNB and the law firm McInnes Cooper will present the province’s Bioscience Achievement Award  this week.

The award recognizes the contributions made by one individual or organization and will be announced Thursday. The four nominees are:

Murray McLaughlin: McLaughlin has spent his career in agricultural

SomaDetect, the Fredericton company that helps dairy farmers detect early signs of disease in their cattle, is becoming the most precocious of startups.

The company, which began only last year, is stringing together a list of accolades that is rare in such a young company. The list grew longer last week when the company was named as a finalist for the 43North competition in Buffalo, N.Y. Earlier

We have a range of posting in our Jobs of the Week column today, from the CEO of the organization that coordinates university commercialization to a tech consultant to a marketing manager.

The New Brunswick Innovation Foundation is looking for a Marketing Manager. NBIF is best known for its early-stage venture capital investment in the province, but it also oversees other aspects of the

Months after launching its revolutionary knee brace, Spring Loaded Technology is entering the Lazaridis Scale-Up Program, one of the country’s leading accelerators for growth-stage companies.

The Dartmouth-based company on Thursday was named to the program offered by the Lazaridis Institute at Wilfrid Laurier University, which called participants in the new cohort “Canada’s 10 most promising

The Lazaridis Institute this week named 10 growth-stage companies from across the country to the second cohort of its Lazaridis Scale-Up Program.

The Institute, which operates out of Wilfrid Laurier University, aims to help Canada’s leading high-growth companies to overcome the growth pains that come when they become global corporations.

“Scaling a technology company in Canada presents several

Chris Mathis, the President and CEO of Springboard Atlantic, is stepping down from the organization that promotes and coordinates the commercialization of technology at Atlantic Canadian post-secondary institutions.

Mathis told the group’s annual general meeting last month that he would be moving on to other opportunities. Springboard, which is in its 12th year, is now searching for Mathis’