Halifax-based Frenter, which sells asset-management and geofencing software for heavy equipment, is joining the Alberta chapter of Sunnyvale, Calif.-based startup funding group Plug and Play’s accelerator program, batch 4.

Frenter is one of 18 startups joining the fourth cohort of the accelerator’s sustainability stream, which is backed by major industry players like Suncor and Shell Canada. Participants will complete the program by the end of November.

The announcement comes two months after Frenter announced it was deploying its hardware and software suite in the field in western Canada for the first time on the back of raising $1.4 million and accumulating six figures worth of pre-sales.

Chief Executive Zach Laberge said at the time that a little over 100 units were slated to be deployed. The funding raise underpinning the rollout was led by Silicon Valley’s 1517 Fund, and included returning investor Jason Calacanis of Uber fame, as well as Nova Scotia telecom magnate Bill Barrett, Saint Mary’s University’s Venture Grade student investment fund and others.

Laberge originally founded Frenter in 2020 as an online platform for users to rent out small equipment like power tools. The company’s current product lets heavy equipment operators and rental companies track and manage their fleets in real time with the help of GPS and telematics data, remotely monitoring the security and general utilization of heavy equipment.