UserEvents Turns Glitches into Sales
If Jeff Thompson hadn’t had so much trouble checking in online for a flight to Australia last autumn, New Brunswick might have missed out on one of its most exciting new startups.
As repeated error messages kept popping up on his screen, Thompson wondered why airline staff didn’t realize that this sort of problem offered them a chance to call a customer, improve the relationship and possibly make additional sales.
Thus UserEvents was born.
Fredericton-based UserEvents has developed enterprise software that allows large corporations or organizations to instantly detect clients who